Remarketing Lists for Search Ads: Segmentation and Effective Use Guide

Intro Remarketing as a standalone channel is still one of the most effective out there. Instead of acquiring traffic that has never heard of you before, you’re essentially ‘re-buying’ the user’s engagement. Due to the previous visitors being familiar with you, they are much more likely to buy, and might be in a better position… Continue reading

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PPC Brand Bidding Advice: Advantages, Disadvantages & Tips

Not sure whether to bid on your brand for ppc terms? Seen other companies do it but not sure how it works? No fear, this little guide should help clear up any doubts and let you know whether it’s right for you. Advantages Prevents Competitors Stealing Traffic One of the main advantages to run pay… Continue reading

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5 Quick Wins For Paid Search Marketers

So you’ve just been tasked to clean up a clients paid search account and you’ve got some looming deadlines? Don’t panic! The great thing about PPC and digital marketing in general is the fact you have vast amounts of data to work with. Use this to your advantage and you will be getting pats on… Continue reading

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PPC As A Brand Awareness Tool

Many businesses have traditionally in the past used paid search advertising as a tool to generate revenue & profit. This is especially true for those in product/e-commerce related businesses as many are well aware of margins, stock quantity and cost of sale. However e-commerce and in particular the marketing practice of SEO is becoming harder… Continue reading

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