Web Analytics Guide For Small & Medium Sized Businesses
It has often been said that web analytics is the most under-utilised yet most beneficial skill set within digital marketing. When it comes to small and medium sized businesses, analytics often provides the secrets to where you should be pushing your marketing efforts. This could be as simple as knowing your audience prefers a certain… Continue reading
4 Of The Worst Vanity Marketing Metrics Ever!
Some marketers are the worst at tracking the right metrics. The most notable thing is a little something called ‘Vanity Metrics’. To summarise, Vanity metrics are metrics that to an uneducated person can look really good, however in most cases they are just hot air. As you’ll see below not all metrics are good for… Continue reading