Remarketing Lists for Search Ads: Segmentation and Effective Use Guide

Intro Remarketing as a standalone channel is still one of the most effective out there. Instead of acquiring traffic that has never heard of you before, you’re essentially ‘re-buying’ the user’s engagement. Due to the previous visitors being familiar with you, they are much more likely to buy, and might be in a better position… Continue reading

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5 Google Shopping Opportunities to Implement Before 2018

Custom Labels

This blog post is a follow up to a talk I gave at Online Seller UK in Manchester. It has a wide array of E-Commerce professionals and aspiring entrepreneurs attend. Most sell on platforms such as Amazon and eBay, but a few are now starting to branch out and set up their own online stores. This… Continue reading

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Optimising Search Ad Spend For Success – My Talk At Online Seller UK

The other week I was given the opportunity to speak at a retailer focused event called Online Seller UK. It is an event I have frequented for the past year or so, therefor jumped at the opportunity. The topic I decided to cover was around paid search optimisation. This is a topic a lot of… Continue reading

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PPC Brand Bidding Advice: Advantages, Disadvantages & Tips

Not sure whether to bid on your brand for ppc terms? Seen other companies do it but not sure how it works? No fear, this little guide should help clear up any doubts and let you know whether it’s right for you. Advantages Prevents Competitors Stealing Traffic One of the main advantages to run pay… Continue reading

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5 Quick Wins For Paid Search Marketers

So you’ve just been tasked to clean up a clients paid search account and you’ve got some looming deadlines? Don’t panic! The great thing about PPC and digital marketing in general is the fact you have vast amounts of data to work with. Use this to your advantage and you will be getting pats on… Continue reading

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