A Bit About Me
Hi I'm Ted Parry. Obsessed about digital marketing and PPC, I started Amore Digital and my freelance practice to help small business owners get a grasp on their digital marketing and grow their business.
I have over 6 years' experience in this field (and plenty more if you count the years practicing digital marketing while in full time education).
Not only have I had experience within an agency, I have also worked in house at high pressure environments in companies spending 7 figures+ on digital marketing activity.
Currently based in the emerging Baltic Creative in Liverpool, but always happy to travel for a coffee.
When it comes to specialties I have decided to specialise Amore Digital in two key areas. Those being Paid Search and E-Commerce.
Firstly Why Paid Search?
Although I have a skillset in SEO, Affiliate and Social Media focusing on what I am best at helps me distinguish my services and provide a best in class service to my clients. Over the years I have come to experiment and find ways to get a clear ROI from paid search and want to bring this profit focused attitude towards my clients.
Okay So Why E-Commerce?
After experience in house at Kitbag, JD Williams and working on Berghaus while working at a digital agency, nothing for me beat the thrill of knowing that if I discover a new keyword that is highly efficient, that means extra sales and actual customers for the business. Not only this, but over the years I have refined processes. Although they work in a lot of industries,they tackle E-commerce extremely well. This includes keyword bid optimisation, ad copy & landing page testing, profitiability category mapping and optimal device bid adjustments.
I also want my clients to be able to learn from me, some would argue that's a risky business strategy as it would make me replaceble. I always counter with the fact it builds trust with my clients and makes dealing with me more transparent. So when I start using PPC jargon such as CPC, CPA and CPL you will understand what it means and be able to ask me better questions.