The Main Pivots in an E-Commerce Businesses to Grow Revenue
E-commerce is one business model that changes constantly. There are seasonal changes such as Christmas that can make a business and nulls in Jan that can also kill it. This means you have to be responsive and ensure that you’re taking advantage of your best months. You can’t control everything but once you know what you can the. It makes you’re jobs whole lot easier. Below are a few things you can control if you need to up your sites revenue: Traffic Traffic is something that most executives look to acquire if they need to grow revenue. This is especially true if most of your traffic is from paid sources. One way to really crank this up in holiday season is to utilise paid search. See which products are selling well on other channels and perform a gap analysis, it may be that you’re not ev ...
Digital Channels to Pivot Growth
The modern age of digital marketing provides plenty of opportunities to reach your customers. One thing to remember is that not all channels are created equally. This is why you need to define your digital strategy and use the various channels as a tool to reach customers. Organic Search (SEO) The first channel many are aware of is driving traffic via organic search. This means making the most of brand traffic or finding new customers with specific keywords. Many small businesses rave about SEO as it can drive a substantial amount of new customers, it tends to convert well and it has a low customer acquisition cost. There are many ways to drive search traffic, frequent blogging is a common strategy and is great for finding ‘interest searchers’ who may not know about your brand but w ...
4 Of The Worst Vanity Marketing Metrics Ever!
Some marketers are the worst at tracking the right metrics. The most notable thing is a little something called ‘Vanity Metrics’. To summarise, Vanity metrics are metrics that to an uneducated person can look really good, however in most cases they are just hot air. As you’ll see below not all metrics are good for analysis which is why they’re called vanity metrics. Revenue is Vanity, Profit is Sanity One good example of a vanity metric is revenue. When you’re only tracking revenue you’re not considering your operating costs, physical costs and product costs which can greatly reduce your margins. To put this into perspective, if you’re promoting a product and it costs you £1 per click in a PPC campaign and it takes you 50 clicks to make a sale of £100 while your profit is £20 (assuming a 2 ...
PPC As A Brand Awareness Tool
Many businesses have traditionally in the past used paid search advertising as a tool to generate revenue & profit. This is especially true for those in product/e-commerce related businesses as many are well aware of margins, stock quantity and cost of sale. However e-commerce and in particular the marketing practice of SEO is becoming harder and harder. Yes many people have been saying this for years but it won’t take away the fact that even if you’ve been dead set on SEO as your main traffic driver you’ll certainly have to diversify. Looking Past Just Profits When Using PPC Many marketers look at paid search as a one off transaction. “Oh we made £1,000 in profit this month from PPC, good job!” when in reality it does a lot more than that. If you were given £1 million for free and spe ...