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Insights from Amore

Below you’ll find a range of digital advertising articles and guides from PPC, Paid Social, analytics and overall marketing strategy. Be sure to subscribe to our blog to be informed of any new posts.

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Remarketing Lists for Search Ads: Segmentation and Effective Use Guide

Intro Remarketing as a standalone channel is still one of the most effective out there. Instead of acquiring traffic that has never heard of you before, you’re essentially ‘re-buying’ the u...

4 minute read

PPC Brand Bidding Advice: Advantages, Disadvantages & Tips

Not sure whether to bid on your brand for ppc terms? Seen other companies do it but not sure how it works? No fear, this little guide should help clear up any doubts and let you know whether it’s ri...

4 minute read

5 Quick Wins For Paid Search Marketers

So you’ve just been tasked to clean up a clients paid search account and you’ve got some looming deadlines? Don’t panic! The great thing about PPC and digital marketing in general is the fac...

3 minute read

PPC As A Brand Awareness Tool

Many businesses have traditionally in the past used paid search advertising as a tool to generate revenue & profit. This is especially true for those in product/e-commerce related busi...

2 minute read

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