The Main Pivots in an E-Commerce Businesses to Grow Revenue

E-commerce is one business model that changes constantly. There are seasonal changes such as Christmas that can make a business and nulls in Jan that can also kill it. This means you have to be responsive and ensure that you’re taking advantage of your best months. You can’t control everything but once you know what… Continue reading

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Digital Channels to Pivot Growth

  The modern age of digital marketing provides plenty of opportunities to reach your customers. One thing to remember is that not all channels are created equally. This is why you need to define your digital strategy and use the various channels as a tool to reach customers. Organic Search (SEO) The first channel many… Continue reading

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4 Of The Worst Vanity Marketing Metrics Ever!

Some marketers are the worst at tracking the right metrics. The most notable thing is a little something called ‘Vanity Metrics’. To summarise, Vanity metrics are metrics that to an uneducated person can look really good, however in most cases they are just hot air. As you’ll see below not all metrics are good for… Continue reading

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PPC As A Brand Awareness Tool

Many businesses have traditionally in the past used paid search advertising as a tool to generate revenue & profit. This is especially true for those in product/e-commerce related businesses as many are well aware of margins, stock quantity and cost of sale. However e-commerce and in particular the marketing practice of SEO is becoming harder… Continue reading

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